Key data

A decade of insights uncovered eight needs for a fulfilling life at home. Those needs were the backdrop for this year’s research. In 2023, we surveyed more than 37,000 people in 38 countries. Here are the key highlights of those findings.

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Questions asked for the data survey:

Participants were asked to choose all that apply

“Which of these apply to you/your home?”

Filter

My home provides enough privacy for everyone living in it

52%

My home is my favourite place to be

45%

I sometimes hide from other household members, e.g. in the bathroom

30%

I do more household chores than the people I live with

24%

I sometimes walk around naked in my home

23%

I sometimes dance or sing when no one is around

23%

I have a chair or similar piece of furniture in my bedroom that doubles up as a wardrobe

20%

I think that my home may be haunted (due to creaky floorboards, strange happenings etc.)

7%

I often hit the snooze button more than once in the morning

7%

I have crystals around the home

7%

It's my pet(s) that rule my home

5%

None of these

4%

Don't know

3%
Participants were asked to choose all that apply

“Are you planning to move to a new home or renovate your current home within the next 2 years?”

Filter

I'm planning to move to get more space

8%

I'm planning to move to downsize

3%

I'm planning to move to get closer to something/someone (e.g. work, school, family)

6%

I'm planning to move to get away from current area

5%

I'm planning to move to a more sustainable home

4%

I'm planning to move to reduce living costs

4%

I'm planning to move for other reason(s)

5%

I'd like to move but don't think I will be able to

9%

I'm not going to move but am planning to renovate my home

22%

None of these

28%

Don't know

7%

Net: Planning to move

34%
Participants were asked to choose all that apply

“Which of these apply to you/your home?”

Filter

I sometimes hide from other household members, e.g. in the bathroom

7%

I do more household chores than the people I live with

24%

I sometimes walk around naked in my home

23%

I sometimes dance or sing when no one is around

30%

I have a chair or similar piece of furniture in my bedroom that doubles up as a wardrobe

23%

I think that my home may be haunted (due to creaky floorboards, strange happenings etc.)

4%

I often hit the snooze button more than once in the morning

20%

I have crystals around the home

7%

It's my pet(s) that rule my home

7%

None of these

30%
Participants were asked to choose all that apply

“Which of the following elements most help you to feel content and at ease at home?”

Filter

Having the right lighting to match my mood/activity

10%

Having comfortable furniture

24%

That my home smells nice

18%

Cooking/eating homemade meals

34%

Having minimal noise from the outside world and my neighbours

25%

Using music to create the right environment for my mood

19%

Having dedicated spaces for different needs

15%

Having a tidy and organised home

40%

Having the right amount of privacy

33%

Being with the people I love

43%

Being able to control the temperature inside

14%

Having intentional routines to help me unwind

13%

Lighting candles

8%

Connecting with nature

22%

Fresh air/air purifier

13%

Changing clothes when I come home

19%

None of these

2%

Don't know

4%
Participants were asked to choose all that apply

“What are key elements in your everyday sleep habits that help you get the best possible sleep?”

Filter

My favourite pillow

28%

A heavy cover

9%

Creating the right temperature

31%

Saying goodnight to a loved one

25%

Complete darkness

28%

A night light

7%

Checking that the door is locked

21%

Looking in closet/underneath the bed

2%

Having someone next to me

22%

Having a soothing drink before bed

9%

Minimising screen time before bed

12%

Leaving my phone in a different room

9%

Meditating before bed

7%

Listening to music/podcast/wellness app

13%

Sleeping alone

19%

Other

2%

I don't have any sleep habits

9%

Don't know

4%
Participants were asked to choose all that apply

“Which of these bring you most joy in your life at home?”

Filter

Spending time with others

21%

Spending time by myself

30%

Improving the home I live in

22%

Spending time with my pet(s)

15%

A home cooked meal

32%

Playing with kids

17%

Having a hot drink

11%

The feeling of the sun on my face

18%

Hugs with a loved one

35%

Laughing with people around me

33%

Watching my pet(s) sleep

6%

Spending time on my hobbies/interests

34%

Fresh bed sheets

21%

Receiving/giving a compliment

12%

Taking a nap

22%

Having a bath/shower

24%

None of these

2%

Don't know

4%
Participants were asked to choose all that apply

“Which of the following elements most help you to feel content and at ease at home?”

Filter

Having the right lighting to match my mood/activity

10%

Having comfortable furniture

24%

That my home smells nice

18%

Cooking/eating homemade meals

34%

Having minimal noise from the outside world and my neighbours

25%

Using music to create the right environment for my mood

19%

Having dedicated spaces for different needs

15%

Having a tidy and organised home

40%

Having the right amount of privacy

33%

Being with the people I love

43%

Being able to control the temperature inside

14%

Having intentional routines to help me unwind

13%

Lighting candles

8%

Connecting with nature

22%

Fresh air/air purifier

13%

Changing clothes when I come home

19%

None of these

2%

Don't know

4%
Participants were asked to choose all that apply

“Which of these prevent you from feeling in control of your life at home?”

Filter

Other people controlling the decision-making

10%

Not having the right space for my needs and things

15%

Not being financially independent (not having my own money)

17%

The feeling that tasks/chores are never-ending

21%

Not having the right knowledge to do/fix things in my home

14%

Being disturbed by neighbours/people in my community

13%

Not living in the location I want to live in

13%

Not living in the type of building I want to live in

11%

Not having enough time to take care of housekeeping

15%

Not having enough money to take care of my home

26%

Having conflicts with neighbours

9%

Not having routines

8%

Poor mental/physical health

19%

The other people I live with

7%

None of these

7%

Nothing prevents me from feeling in control of my life at home

15%

Don't know

6%
Participants were asked to choose all that apply

“Which of the following aspects would be the most important to you in an ideal home?”

Filter

Live sustainably

21%

Connect with nature

25%

Save or make money

32%

Nurture connections with people I live with

21%

Nurture connections with people in my community

11%

Unwind/relax

43%

Be more self-sufficient with food and energy

19%

Move between locations (e.g. houseboat, caravan etc.)

6%

Be my true self

36%

Live "smart" for convenience (e.g. controlling temperature, curtains, appliances via apps)

11%

Live "smart" for safety (e.g. security cameras, alarms via apps)

10%

Have space for hobbies and activities

29%

Be physically or mentally stronger

30%

Grow and support my family

27%

None of these

2%

Don't know

5%
Participants were asked to choose all that apply

“How do you feel about your current life at home?”

Filter

Net: Positive [4-5]

60%

Net: Negative [1-2]

14%

Very positive

23%

Very negative

3%

Somewhat positive

37%

Somewhat negative

10%

Neither positive nor negative

25%

Don't know

2%